IDI Multimedia

IDI teamed with Zimmerman Partners to create this interactive resource for Nissan's national dealerships. IDI was tasked with creating a dynamic delivery vehicle that would encourage Nissan's extended base of dealerships to embrace the company's unified sales messaging.

IDI produced the integrated multimedia CD-ROMs by combining videos, promotional press, print collateral, web links and other content for use by it's dealers to promote and sell the 2004-2005 model lines.

The purpose of the disk was to ensure the delivery of consistent messaging and marketing efforts across such a large geographic region.

Zimmerman Partners worked with Nissan corporate to secure all approved content and assets for population of the disk and managed meetings and client feedback and approval processes.

Dealers were able to view commercials, radio scripts and all other available resources that they could then order from the corporate office.

IDI,

We just wanted to thank you again for another stellar job on the Nissan CD-rom project. Like most projects things get a little crazy towards the end with approaching deadlines and last minute changes, but we are constantly impressed with your patience and commitment to getting the job done. We all feel we’ve chosen the best interactive partner to help us accomplish the communication goals for Nissan. The creative product was some of the best the client had seen and are currently showcasing it to their upper management. They couldn't’t be more pleased with the end product and are looking forward to future projects with IDI.
So again, great job and thank you all for such creative solutions.